You Can Pay with time instead of Money - IKEA

• We all have heard that time is money, but in 2020 IKEA has made it real.
• IKEA's giant super stores are usually built on the outskirts of the cities. Thus, a lot of time is spent driving to stores.
• "Buy With Your Time" is true IKEA Dubai, allowed customers to purchase items using the travel time disclosed by their Google Maps timeline.
• For this, everything in the store was outfitted with tags which showed the price in both time and money.
• During checkout, shoppers just had to show their Google Maps timeline which would have a record of all their past trips converting that time into an amount.
• The time Currency was created through a simple calculation, based on the average family income in Dubai.
• During check out, customers were given the option to pay with cash, time or a combination of both.
• With "Buy with Your Time" IKEA became the part of wonderful conversation & took the global retail industry by storm, becoming the first retailers to make time a currency.