Sunday, February 25, 2024

 MOST FAMOUS LAWS IN THE WORLD

1. MURPHY LAW:  The more you fear something happening, the more likely it is to occur.


                       

2. KIDLIN LAW: If you write a problem down clearly and specifically, you have solved half of it.

                          

3. GILBERT LAW: When you take on a task, it is your responsibility to find the best ways to achieve the desired result. 



4. WILSON LAW: If you prioritize knowledge and intelligence, money will come to you.



5. FALKLAND LAW: If you don't have to make a decision about something, then don't decide.



Friday, September 15, 2023

 GUCCI - fastest growing luxury brand




  • Gucci was established by Guccio Gucci in the year 1921 in Florence, Italy.

  • Gucci, being a saddler, had started the venture to sell leather bags to his horse riding customers.
  • Over the years, Gucci diversified its product range and launched loafers which soon became a wardrobe essential for both men and women.
  • Gradually, it had become famous among wealthy travelers and film stars and also grew famous in New York. Their products now included clothing, perfumes , watches and footwear
  • 1970's were the game changer for Gucci. After the death of Guccio, disputes started arising between the family members over the ownership of the company.
  • By 1993, the business was on the verge of bankruptcy.
  • The company was debt ridden and had no money to repay the debts. This is when Tom Ford entered the scene.
  • Wife of one of the grandsons of Guccio hired Tom Ford as the creative director in 1994.

  •  He completely transformed Gucci into a luxury brand having glamours collection.
  • His designs earned the company profits worth over 1 billion dollars.
  • Tom Ford took Gucci to great heights.
  • He landed Gucci a world record for selling the most expensive pair of jeans.
  • A ripped, distressed jeans covered worth African beads.
  • Cost of the Jeans: over 3000 Dollars
  • Presently Gucci is the world's fastest growing luxury brand, a brand worth over 18 billion Dollars.
  • It has successfully leveraged social media to create a loyal fan-base.

Tuesday, September 12, 2023

Strategies that made OYO successful

 SUCCESS OF OYO

  • Turned all the unbranded (non-recognized) hotels into a Branded ecosystem.
  • Most of the middle class family wants goods and services in small amounts,  so Ritesh Agarwal saw it as an opportunity as he has solved their issues to some extent.
  • Location mattes the most in any business       & Ritesh always focused on the locations of the hotels.
  • Made hotel booking so easy that most of us today avoid searching for offline hotels.
  • Takes customers feedback seriously & always focuses on making business better with technology.
  • Ritesh has built a seperate strong bteam for expansion  & acquisition department


Thursday, August 24, 2023

 THE JOURNEY OF AN EXCELLENT MIND

---- NATARAJAN CHANDRASEKARAN

(Chairman of Tata Sons)



  • When Chandra was in the last semester of his post graduate degree in computer science, he was required to do an internship. Hence he applied for an opening at TCS in 1986.
  • While Chandra was in second month of his internship at TCS, he was offered  a job as an engineer.
  • Since that day, N Chandrasekaran has been at Tata.
  • 1990's: Chandrsekaran switched from engineer to management.
  • In 1997, headed the sales and marketing departments being at senior level positions.
  • In 2008, he became the CEO & MD of TCS.
  • In 2017, Chandrasekaran secured the positioned of the chairman of Tata Sons.
  • He is the first non-shareholder and non-family chairperson.
  • He has never attended a management school.
  • He has been a non-official director of RBI since 2016.
  •  He belongs to a family of farmers
  • Market cap of Tata Group has more than doubled to  $300 billion since Chandrasekaran took over in 2017.
  • Tata has deleveraged Rs.29000 crore in debt under Chandra's leadership.
  • He increased Tata Son's stakes in some companies.
  • His "One Tata" strategy aims to create an Eco system for developing EV's.
  • Tata has been focusing alot on digitization and e-commerce lately.


Friday, August 11, 2023

ONE OF THE MOST GENEROUS INDIAN - AZIM PREMJI



  • According to the Indian Philanthropy list 2020, Azim Premji donates Rs. 22 Crore every day. His donations sum up to over Rs.7900 crore in the FY 2020.
  • Azim Premji is known for his charity and philanthropic deeds. 
  • He has made significant contributions to the COVID-19 related funds and his donations have seen a high rise amidst the pandemic.
  • Azim Premji Foundation, which was formed in 2001 is one of the largest charitable foundations and is known for its historic donations.
  • He has a deep understanding for philanthropic work and he launched Premji Foundation was a well-planned out venture by the tycoon.
  • The endowment fund of Azim Premji Foundsation is valued at over 20 billion dollars, making one of the world's biggest fund.
  • The foundation trains teachers as their aim is to educate the disadvantaged children. Azim Premji works dedicatedly and visits the schools in remote areas regularly.

  • Azim Premji is the man of his words and his deeds. His son Rashis Premji recently came forward to speak about this achievement of his father and tweeted that Azim Premji believes he is a trustee of his wealth and not the owner.

Thursday, July 27, 2023

 REASON BEHIND RE-BRANDING


  • In recent months, many brands like Pepsi, Fanta, Yes Bank, Nippo, LG and Twitter have changed their logo to refresh their identity and adapting to stay in modern marketing environment.

  • Re-branding is a marketing tactic that involves changing an existing brand's name , concept or design.

  • The goal of a makeover is to make the brand appear so young and vibrant that it transforms its reputation and helps it to win back investor's and the target market's trust and attention.
  • Generally companies go for change in their logo for:
  1. Company Merger
  2. When the old logo looks outdated
  3. Change in the company's priorities and values
  4. To make it more recognizable

Tuesday, July 18, 2023

 INDIAN AUTOMOBILE INDUSTRY - 

                                                   The Graveyard of Global Automobile Companies




  • The Global ranking of Indian car market was 5th in 2020. As per the reports, China emerged as the biggest car maker while India secured the 5th spot with a production capacity of one car per 8.6 minutes.
  • Despite being a big market, India has not been able to retain the top giants from US. In 2017, General Motors exited from the Indian car market. In 2020, Harley Davidson stopped manufacturing vehicles in India.
  • Now US  automobile giant Ford, which has a share of less than 2% in the Indian market has announced its plan of stopping the manufacturing of cars in India.
  • WHY?
  • " We haven't been able to find a sustainable path forward to long term profitability" - Anurag Mehrotra (Ford  India President & MD). Ford has accumulated losses worth over 2 billion dollars in the past decade. Hence it has decided to quit the Indian market
                           


  • Ford will be shutting down its factories in Gujarat & TamilNadu.This decision won't make a big difference since Ford has a very less market share.
  • However the decision will affect around, 4000 employees
  • Reasons for India becoming a graveyard for top car makers:
  1. Price - Indian consumers prefer low priced cars.
  2. Size - Higher inclination towards compact entry level models.
  3. Cost Low cost cars happen to be the first choice of many Indian.
These are the likely reasons behind why US car giants have been unable to make  a mark in the Indian Market

  • Indian market is ruled by compact, low cost, affordable car models. This is why Maruti Suzuki and Hyundai Motors continue being the first choice of many Indians willing to buy a car.
  • Maruti Suzuki dominates the Indian passenger car market with a share of around 48%     -   Hyundai market share: 15.84%   -   Tata Market share: 9.43%

  • However with an increase in the income, people are now willing to spend more on owning bigger and more advanced cars.

 MOST FAMOUS LAWS IN THE WORLD 1. MURPHY LAW:  The more you fear something happening, the more likely it is to occur.                       ...