How is Decathlon winning over the Indian Market?
- Decathlon entered India in 2009.
- Despite its late entry, today Decathlon earns more revenue than Adidas, Nike, Reebok, Asics etc
- Price Perfect: Decathlon understands the Indian consumer mindset very well. They offer affordable products without compromising on quality. their products stand toe - to - toe with Nike, Adidas and Reebok, but at a fraction of the price.
- Try before you Buy: Why doesn't like to try before they buy? Decathlon lets customers test products for fit, comfort and performance before making a purchase.
- Super Staff: Decathlon's staff are athletes, not just salespeople. They guide, educate, and inspire, making you feel part of a sports community, not just another transaction.
- Inclusivity for All: Decathlon offers a vast range of products, it offers a vast range of products, catering to every sport imaginable, from football to hill climbing. there's something for everyone, regardless of budget or skill level
- Friction Shopping: To manage heavy crowds, Decathlon introduced a self - scan & pay - system. Customers can easily scan items and pay using their mobiles, streamlining the shopping experience
