PEPSI Vs COKE

• In 1975, Pepsi came up with a campaign where it asked people to do a blind taste test between Coke & Pepsi and then to choose one with better taste without opening their eyes.
• After that test, they claimed that the majority of consumers prefer Pepsi. Somehow it was true because market share of Pepsi got increased after this move.
• In order to stay in competition, Coca - Cola launched many products but didn't work much. Finally in 1985, Coca - Cola launched "New Coke" with sweeter recipe similar to Pepsi which people preferred in blind test.
• Coca - Cola thought people will like it but it went wrong as people didn't like this change & demanded the return of the original product as they had emotional bonding with that.
• Just after 3 months, Coca - Cola backed its decision, and announced that they are relaunching its original soda "Coca - Cola Classic".
• People all of a sudden wanted to actually taste that old & classic beverage again. As a result, Coca - Cola again became top selling sugar cola.