US Olympics   --  Failed McDonald's

• Back in 1984, Olympics were hosted by Los Angeles.

• Right during this time, McDonald's announced its campaign 'When US wins, You Win'.

• McDonald's had planned to be benefit from the Olympics but things didn't go as planned.

• According to the campaign, every visitor at McDonald's was supposed to get a scratch card with every purchase, the scratch card had the name of an Olympic event written.

• Buyers were supposed to get free meals depending upon the win of US in the event mentioned on the scratch card.

                     Gold Medal     =    Big Mac              

                     Silver Medal    =   French Fries       

                     Bronze Medal  =   Soft Drink        

• In 1984, the tally of medals won by the US went up to 174 medals (an increase of 80 medals since 1980 Olympics), out of which 83 were gold.

• This led an increase in demand for Big Macs across the 6000+ outlets of McDonald's in US.

• The 14 countries led by Soviet Union had boycotted the 1984 Olympics. This led the domination   of US in the Olympics.

• Reportedly, McDonald's had suffered losses worth millions of dollars due to 1984 Olympics.

• On the other side, many people had admitted to surviving on Big Macs during this time since poverty was severe during that time.