REASON BEHIND RE-BRANDING

• In recent months, many brands like Pepsi, Fanta, Yes Bank, Nippo, LG and Twitter have changed their logo to refresh their identity and adapting to stay in modern marketing environment.
  

  
  
• Re-branding is a marketing tactic that involves changing an existing brand's name , concept or design.
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• The goal of a makeover is to make the brand appear so young and vibrant that it transforms its reputation and helps it to win back investor's and the target market's trust and attention.
• Generally companies go for change in their logo for:

1. Company Merger
2. When the old logo looks outdated
3. Change in the company's priorities and values
4. To make it more recognizable