Strategies that made OYO successful

 SUCCESS OF OYO

• Turned all the unbranded (non-recognized) hotels into a Branded ecosystem.
• Most of the middle class family wants goods and services in small amounts,  so Ritesh Agarwal saw it as an opportunity as he has solved their issues to some extent.
• Location mattes the most in any business       & Ritesh always focused on the locations of the hotels.
• Made hotel booking so easy that most of us today avoid searching for offline hotels.
• Takes customers feedback seriously & always focuses on making business better with technology.
• Ritesh has built a seperate strong bteam for expansion  & acquisition department

 THE JOURNEY OF AN EXCELLENT MIND

---- NATARAJAN CHANDRASEKARAN

(Chairman of Tata Sons)

• When Chandra was in the last semester of his post graduate degree in computer science, he was required to do an internship. Hence he applied for an opening at TCS in 1986.
• While Chandra was in second month of his internship at TCS, he was offered  a job as an engineer.
• Since that day, N Chandrasekaran has been at Tata.
• 1990's: Chandrsekaran switched from engineer to management.
• In 1997, headed the sales and marketing departments being at senior level positions.
• In 2008, he became the CEO & MD of TCS.
• In 2017, Chandrasekaran secured the positioned of the chairman of Tata Sons.
• He is the first non-shareholder and non-family chairperson.
• He has never attended a management school.
• He has been a non-official director of RBI since 2016.
•  He belongs to a family of farmers
• Market cap of Tata Group has more than doubled to  $300 billion since Chandrasekaran took over in 2017.
• Tata has deleveraged Rs.29000 crore in debt under Chandra's leadership.
• He increased Tata Son's stakes in some companies.
• His "One Tata" strategy aims to create an Eco system for developing EV's.
• Tata has been focusing alot on digitization and e-commerce lately.

ONE OF THE MOST GENEROUS INDIAN - AZIM PREMJI

• According to the Indian Philanthropy list 2020, Azim Premji donates Rs. 22 Crore every day. His donations sum up to over Rs.7900 crore in the FY 2020.
• Azim Premji is known for his charity and philanthropic deeds. 
• He has made significant contributions to the COVID-19 related funds and his donations have seen a high rise amidst the pandemic.
• Azim Premji Foundation, which was formed in 2001 is one of the largest charitable foundations and is known for its historic donations.
• He has a deep understanding for philanthropic work and he launched Premji Foundation was a well-planned out venture by the tycoon.
• The endowment fund of Azim Premji Foundsation is valued at over 20 billion dollars, making one of the world's biggest fund.
• The foundation trains teachers as their aim is to educate the disadvantaged children. Azim Premji works dedicatedly and visits the schools in remote areas regularly.
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  Azim Premji is the man of his words and his deeds. His son Rashis Premji recently came forward to speak about this achievement of his father and tweeted that Azim Premji believes he is a trustee of his wealth and not the owner.

 REASON BEHIND RE-BRANDING

• In recent months, many brands like Pepsi, Fanta, Yes Bank, Nippo, LG and Twitter have changed their logo to refresh their identity and adapting to stay in modern marketing environment.
  

  
  
• Re-branding is a marketing tactic that involves changing an existing brand's name , concept or design.
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• The goal of a makeover is to make the brand appear so young and vibrant that it transforms its reputation and helps it to win back investor's and the target market's trust and attention.
• Generally companies go for change in their logo for:

1. Company Merger
2. When the old logo looks outdated
3. Change in the company's priorities and values
4. To make it more recognizable

 INDIAN AUTOMOBILE INDUSTRY - 

                                                   The Graveyard of Global Automobile Companies

• The Global ranking of Indian car market was 5th in 2020. As per the reports, China emerged as the biggest car maker while India secured the 5th spot with a production capacity of one car per 8.6 minutes.
• Despite being a big market, India has not been able to retain the top giants from US. In 2017, General Motors exited from the Indian car market. In 2020, Harley Davidson stopped manufacturing vehicles in India.
• Now US  automobile giant Ford, which has a share of less than 2% in the Indian market has announced its plan of stopping the manufacturing of cars in India.
• WHY?
• " We haven't been able to find a sustainable path forward to long term profitability" - Anurag Mehrotra (Ford  India President & MD). Ford has accumulated losses worth over 2 billion dollars in the past decade. Hence it has decided to quit the Indian market
                         

  
  
  
  
• Ford will be shutting down its factories in Gujarat & TamilNadu.This decision won't make a big difference since Ford has a very less market share.
• However the decision will affect around, 4000 employees
• Reasons for India becoming a graveyard for top car makers:

1. Price - Indian consumers prefer low priced cars.
2. Size - Higher inclination towards compact entry level models.
3. Cost Low cost cars happen to be the first choice of many Indian.

These are the likely reasons behind why US car giants have been unable to make  a mark in the Indian Market

• Indian market is ruled by compact, low cost, affordable car models. This is why Maruti Suzuki and Hyundai Motors continue being the first choice of many Indians willing to buy a car.
• Maruti Suzuki dominates the Indian passenger car market with a share of around 48%     -   Hyundai market share: 15.84%   -   Tata Market share: 9.43%
  
  
  
• However with an increase in the income, people are now willing to spend more on owning bigger and more advanced cars.

 Journey of one of India's best Logistics startup - Delhivery

• Delhivery is logistic startup which has a pan - India network and provides services in over 17000 pincodes.
• Nearly a decade ago, when co - founders Sahil Barua and Suraj Saharan ordered food once late at night, they had a conversation with the delivery boy.
• The conversation ended up with the two of them visiting the restaurant and hiring all its staff since the restaurant was shutting down.
• They hired the staff all of a sudden, as the two were aware of the problem of 'One-Hour Delivery' delivery faced by restaurants and knew that there was a need for a good delivery network.
• So they grabbed the opportunity, quit their corporate jobs at Bain & Co. and gradually became successful in doing restaurant deliveries within 30 minutes.
•  The investors contribution - Delhivery was doing great with restaurant deliveries when one of its investors encouraged it to venture into e - commerce sector and start delivering packages as well. Hence they made the shift from hyper-local to e-commerce segment.
• Delhivery works 24x7, all days of the year with the help of its team over 66,000 people.
• It started off as a B2B service provider offering transportation, warehousing and commerce services. It follows a distribution model under which all branches of the company operates as hubs, thus, ensuring smooth distribution.
• Recently, Delhivery launched its C2C express parcel service to provide safe and reliable doorstep pickup facility to people.
• This marks as innovative move by the startup which is driven by the motto of " Changing the world, one shipment at a time"
• Delhivery has been making losses but has seen exceptional growth despite having strong competitors like BlackBuck, BlueDart etc.
• The Gurgram based startup is eyeing an IPO worth 7,460  crore at a valuation of $6-6.5 billion. The IPO proceeds will largely be used for organic and inorganic growth of the startup.  
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6 Indian Mompreneurs who built successful Startups

A mompreneur is a female business owner who actively balances the roles of mother and of entrepreneur. The term was introduced in about 1994. 

1.  Vineeta Singh - Sugar Cosmetics

2. Divya Gokulnath - Byju's

3. Upasana Taku - MobiKwik

4. Falguni Nayar - Nykaa

5. Ghazal Alagh - MamaEarth

6. Meena Bindra - Biba Apparels