Mrs. Naga Lakshmi Veeram

Wednesday, July 10, 2024

How is Decathlon winning over the Indian Market?

Despite its late entry, today Decathlon earns more revenue than Adidas, Nike, Reebok, Asics etc

Price Perfect: Decathlon understands the Indian consumer mindset very well. They offer affordable products without compromising on quality. their products stand toe - to - toe with Nike, Adidas and Reebok, but at a fraction of the price.

Try before you Buy: Why doesn't like to try before they buy? Decathlon lets customers test products for fit, comfort and performance before making a purchase.

Super Staff: Decathlon's staff are athletes, not just salespeople. They guide, educate, and inspire, making you feel part of a sports community, not just another transaction.

Inclusivity for All: Decathlon offers a vast range of products, it offers a vast range of products, catering to every sport imaginable, from football to hill climbing. there's something for everyone, regardless of budget or skill level

Friction Shopping: To manage heavy crowds, Decathlon introduced a self - scan & pay - system. Customers can easily scan items and pay using their mobiles, streamlining the shopping experience

MOST FAMOUS LAWS IN THE WORLD

1. MURPHY LAW: The more you fear something happening, the more likely it is to occur.

2. KIDLIN LAW: If you write a problem down clearly and specifically, you have solved half of it.

3. GILBERT LAW: When you take on a task, it is your responsibility to find the best ways to achieve the desired result.

4. WILSON LAW: If you prioritize knowledge and intelligence, money will come to you.

5. FALKLAND LAW: If you don't have to make a decision about something, then don't decide.

GUCCI - fastest growing luxury brand

Gucci was established by Guccio Gucci in the year 1921 in Florence, Italy.
Gucci, being a saddler, had started the venture to sell leather bags to his horse riding customers.
Over the years, Gucci diversified its product range and launched loafers which soon became a wardrobe essential for both men and women.
Gradually, it had become famous among wealthy travelers and film stars and also grew famous in New York. Their products now included clothing, perfumes , watches and footwear
1970's were the game changer for Gucci. After the death of Guccio, disputes started arising between the family members over the ownership of the company.
By 1993, the business was on the verge of bankruptcy.
The company was debt ridden and had no money to repay the debts. This is when Tom Ford entered the scene.
Wife of one of the grandsons of Guccio hired Tom Ford as the creative director in 1994.
He completely transformed Gucci into a luxury brand having glamours collection.
His designs earned the company profits worth over 1 billion dollars.
Tom Ford took Gucci to great heights.
He landed Gucci a world record for selling the most expensive pair of jeans.
A ripped, distressed jeans covered worth African beads.
Cost of the Jeans: over 3000 Dollars
Presently Gucci is the world's fastest growing luxury brand, a brand worth over 18 billion Dollars.
It has successfully leveraged social media to create a loyal fan-base.

SUCCESS OF OYO

Turned all the unbranded (non-recognized) hotels into a Branded ecosystem.
Most of the middle class family wants goods and services in small amounts, so Ritesh Agarwal saw it as an opportunity as he has solved their issues to some extent.
Location mattes the most in any business & Ritesh always focused on the locations of the hotels.
Made hotel booking so easy that most of us today avoid searching for offline hotels.
Takes customers feedback seriously & always focuses on making business better with technology.
Ritesh has built a seperate strong bteam for expansion & acquisition department

THE JOURNEY OF AN EXCELLENT MIND

---- NATARAJAN CHANDRASEKARAN

(Chairman of Tata Sons)

When Chandra was in the last semester of his post graduate degree in computer science, he was required to do an internship. Hence he applied for an opening at TCS in 1986.
While Chandra was in second month of his internship at TCS, he was offered a job as an engineer.
Since that day, N Chandrasekaran has been at Tata.
1990's: Chandrsekaran switched from engineer to management.
In 1997, headed the sales and marketing departments being at senior level positions.
In 2008, he became the CEO & MD of TCS.
In 2017, Chandrasekaran secured the positioned of the chairman of Tata Sons.
He is the first non-shareholder and non-family chairperson.
He has never attended a management school.
He has been a non-official director of RBI since 2016.
He belongs to a family of farmers
Market cap of Tata Group has more than doubled to $300 billion since Chandrasekaran took over in 2017.
Tata has deleveraged Rs.29000 crore in debt under Chandra's leadership.
He increased Tata Son's stakes in some companies.
His "One Tata" strategy aims to create an Eco system for developing EV's.
Tata has been focusing alot on digitization and e-commerce lately.

ONE OF THE MOST GENEROUS INDIAN - AZIM PREMJI

According to the Indian Philanthropy list 2020, Azim Premji donates Rs. 22 Crore every day. His donations sum up to over Rs.7900 crore in the FY 2020.
Azim Premji is known for his charity and philanthropic deeds.
He has made significant contributions to the COVID-19 related funds and his donations have seen a high rise amidst the pandemic.
Azim Premji Foundation, which was formed in 2001 is one of the largest charitable foundations and is known for its historic donations.
He has a deep understanding for philanthropic work and he launched Premji Foundation was a well-planned out venture by the tycoon.
The endowment fund of Azim Premji Foundsation is valued at over 20 billion dollars, making one of the world's biggest fund.
The foundation trains teachers as their aim is to educate the disadvantaged children. Azim Premji works dedicatedly and visits the schools in remote areas regularly.
Azim Premji is the man of his words and his deeds. His son Rashis Premji recently came forward to speak about this achievement of his father and tweeted that Azim Premji believes he is a trustee of his wealth and not the owner.

REASON BEHIND RE-BRANDING

In recent months, many brands like Pepsi, Fanta, Yes Bank, Nippo, LG and Twitter have changed their logo to refresh their identity and adapting to stay in modern marketing environment.
Re-branding is a marketing tactic that involves changing an existing brand's name , concept or design.
The goal of a makeover is to make the brand appear so young and vibrant that it transforms its reputation and helps it to win back investor's and the target market's trust and attention.
Generally companies go for change in their logo for: