PEPSI Vs COKE

• In 1975, Pepsi came up with a campaign where it asked people to do a blind taste test between Coke & Pepsi and then to choose one with better taste without opening their eyes.
• After that test, they claimed that the majority of consumers prefer Pepsi. Somehow it was true because market share of Pepsi got increased after this move.
• In order to stay in competition, Coca - Cola launched many products but didn't work much. Finally in 1985, Coca - Cola launched "New Coke" with sweeter recipe similar to Pepsi which people preferred in blind test.
• Coca - Cola thought people will like it but it went wrong as people didn't like this change & demanded the return of the original product as they had emotional bonding with that.
• Just after 3 months, Coca - Cola backed its decision, and announced that they are relaunching its original soda "Coca - Cola Classic".
• People all of a sudden wanted to actually taste that old & classic beverage again. As a result, Coca - Cola again became top selling sugar cola. 

 US Olympics   --  Failed McDonald's

• Back in 1984, Olympics were hosted by Los Angeles.

• Right during this time, McDonald's announced its campaign 'When US wins, You Win'.

• McDonald's had planned to be benefit from the Olympics but things didn't go as planned.

• According to the campaign, every visitor at McDonald's was supposed to get a scratch card with every purchase, the scratch card had the name of an Olympic event written.

• Buyers were supposed to get free meals depending upon the win of US in the event mentioned on the scratch card.

                     Gold Medal     =    Big Mac              

                     Silver Medal    =   French Fries       

                     Bronze Medal  =   Soft Drink        

• In 1984, the tally of medals won by the US went up to 174 medals (an increase of 80 medals since 1980 Olympics), out of which 83 were gold.

• This led an increase in demand for Big Macs across the 6000+ outlets of McDonald's in US.

• The 14 countries led by Soviet Union had boycotted the 1984 Olympics. This led the domination   of US in the Olympics.

• Reportedly, McDonald's had suffered losses worth millions of dollars due to 1984 Olympics.

• On the other side, many people had admitted to surviving on Big Macs during this time since poverty was severe during that time.

AMUL -The Taste of India

Main reason behind the lock down success of AMUL 

• A little back story ..... AMUL is a cooperative brand which started in 1946 and is how jointly owned by over 36 lakh milk producers.
• AMUL is the brand which which led India's transformation from being a milk deficit country to the world's largest producer of milk.
• Daily milk procurement of Amul is 24.6 million litres per day.
• Amul has over 250 kinds of ice cream.
• Amul butters dominates the market with a share of over 86%
• Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest exporter of dairy products.
• During the lockdown, people were at home and their consumption of milk and milk products increased.
• Understanding this, Amul increased the supply of their products.
• Also, Amul introduced 30+ new products in 2020.
• Today, Amul's annual turnover is ₹52,000 crore and it is one of the largest dairy companies in the world with an increasing growth rate since 2011.