AMUL -The Taste of India

Main reason behind the lock down success of AMUL 

• A little back story ..... AMUL is a cooperative brand which started in 1946 and is how jointly owned by over 36 lakh milk producers.
• AMUL is the brand which which led India's transformation from being a milk deficit country to the world's largest producer of milk.
• Daily milk procurement of Amul is 24.6 million litres per day.
• Amul has over 250 kinds of ice cream.
• Amul butters dominates the market with a share of over 86%
• Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest exporter of dairy products.
• During the lockdown, people were at home and their consumption of milk and milk products increased.
• Understanding this, Amul increased the supply of their products.
• Also, Amul introduced 30+ new products in 2020.
• Today, Amul's annual turnover is ₹52,000 crore and it is one of the largest dairy companies in the world with an increasing growth rate since 2011.